Coscharis Partners Ford Trucks at Lagos Auto Fair 2021

auto - July 3, 2021

Coscharis Motors Plc., already a strong name in the Nigerian automobile market, recently exhibited and announced its partnership with Ford Trucks at the ongoing Lagos Auto Fair at the Federal Palace Hotel and Casino. The partnership aims to offer more value to the Nigerian truck market by extending Ford Trucks products and services to all truck users in the market.

Ford Trucks is one of the largest international heavy duty truck manufacturers in the world and has selected Coscharis Motors Plc as the official distributor for Ford Trucks Heavy Commercial Vehicles in Nigeria. Building on their current success in the country, with the partnership, Ford Trucks will offer truck sales, aftersales services, and spare parts for its customers in Nigeria, thus strengthening its position in Africa.

According to Abiona Babarinde, General Manager, Marketing and Communications, Coscharis Group, “with Ford Trucks’ almost 60 years of experience in truck manufacturing and product development for international markets, we are glad to announce the confidence Ford Trucks reposed in us to represent them in Nigeria. Being part of the Auto fair is a strategic move to showcase what Ford Trucks and Coscharis have on offer in order to jointly delight the heavy duty truck customer”.

Similarly, the Vice President of Ford Trucks, Serhan Turfan, enthused that “we believe that Coscharis will represent our brand in Nigeria excellently by building on our steady presence in the region and this is why we have committed to the new facility in Lagos, which is an important milestone for our operations in Nigeria.

We are very pleased to partner with Coscharis, a leading respected brand name in the automobile sector in Nigeria to expand our services for our customers in Nigeria. Coscharis, a strong partner of Ford for years, not only in distribution but also in assembly, offers to customers complete solutions including finance with Coscharis Mobility, the exclusive representative of Sixth in Nigeria. With our new partner, we are committed to providing the highest levels of customer service and competitive aftersales solutions through dedicated facilities for sales, service, and parts. We believe Coscharis will represent our brand in the best possible way in Nigeria.”

Also commenting on this new Ford Trucks brand being added into the numerous iconic brand portfolio of Coscharis, President of Coscharis Group, Dr. Cosmas Maduka said, “the inclusion of Ford Truck into our existing portfolio is to reconfirm our vision to continually create value for our numerous stakeholders across board when it comes to all spheres of the automotive sector. We are excited to have a respected brand like the Ford Trucks which afford us play in the truck segment in Nigeria and add value to our stakeholders in the construction, logistics, waste management and other related line of business that will require our various models of trucks to delight them”.

Apart from the finance support to customers by Coscharis Mobility, Coscharis also has a finance partnership with Polaris Bank a strong player in the Nigerian banking industry, to help interested customers purchase Ford Trucks.

Ford Trucks is one of the largest international heavy truck manufacturers in the world. We produce a range of vehicles including tractors, construction trucks and distribution trucks weighing over 16 tons. Our 2019 International Truck of the Year (IToY) award-winning F-MAX has brought critical acclaim and high global demand. Ford commercial vehicles’ proven track record of quality, durability and efficiency underpins Ford Trucks’ international product strategy. At Ford Trucks, we combine more than half a century of design and production experience with expertise in market-specific product development, to engineer the main components of our vehicles, including the all-new engines. We currently operate across Europe, the Middle East, Africa, Russia and the CIS, and continue to grow our international network in three continents. Hundreds of thousands of trucks all around the world set out each and every day with the confidence that Ford provides. For more information about Ford Trucks and its products worldwide, please visit

Coscharis Motors Plc, is an auto conglomerate with exclusive franchise for Ford brands and other range of truck vehicles. Its auto sales and service networks extend to Port Harcourt, Lagos, Ibadan, Abuja, Kano, Enugu and Uyo.


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