Nissan expands reach in Saudi Arabia in deal with Manahil International

May 12, 2019

JEDDAH – Nissan has appointed Manahil International as a new specialized dealer in Saudi Arabia, further expanding its sales network across the Kingdom.

Manahil International, a Mohamed Yousuf Naghi & Brothers Group Company, will focus on fleet sales to government and business enterprises. It will also work closely with independent retailers to improve the service offered to their customers. The move will increase the availability of Nissan cars adding 177 independent retailers across the Kingdom, including in rural areas. Competitive financing, provided by Manahil, will also be available for Nissan customers at independent retailers for the first time.

Petromin Nissan, which partnered with the Japanese manufacturer in 2016, will remain Nissan’s authorized dealer for direct retail sales in Saudi Arabia with showrooms in key locations across the country. Petromin Nissan offers servicing, with Nissan trained technicians and Nissan genuine parts, at more than 700 service points throughout Saudi Arabia. A new customer hotline and website have also been set up to enable customers in the Kingdom to easily find their nearest Nissan service center.

“Nissan is increasing its focus on offering the best customer service in Saudi Arabia, which is a key market as we work to double our presence in Africa, the Middle East and India,” said Peyman Kargar, senior vice president, and chairman of the Africa, Middle East, and India region. “The appointment of Manahil will deliver a better and more bespoke service to all our valued customers, including fleet operators.”

Nissan’s goal in Saudi Arabia is to double its market share over the course of its global ‘M.O.V.E to 2022’ midterm plan. Manahil International will specialize in sales operations of the Nissan Sunny, Nissan Sentra, Nissan Navara, Nissan Patrol Safari, Urvan and Civilian.

Bader El Houssami, Managing Director of Nissan Saudi Arabia, said, “Nissan’s growth in Saudi Arabia is based on putting customers first with the best service. By teaming up with Manahil we will make it easier for customers, wherever they live in the Kingdom, to access our products and services. Additionally, our strong partnership with Petromin gives Nissan customers access to one of the broadest service networks across the country, staffed with Nissan trained technicians and with Nissan genuine parts.”

Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi & Brothers Group, said “we are excited to work with a great automotive brand such as Nissan in the Kingdom. We will extend Nissan’s promise of putting customers at the center of all we do. We believe this is the start of a very fruitful partnership and we look forward to building strong links with business sectors, government, and a range of independent retailers.”