Kenya bags US$1.5 billion from tourism in 2018

January 9, 2019

Addis Ababa, Ethiopia (ADV) – Kenya, one of Africa’s leading tourist havens, has announced an increase in revenue from 119.9 billion shillings ($1.1 million) in 2017 to 157.3 billion shillings ($1.5 billion) in 2018.

The revelation was contained in the tourism sector performance report released on Monday and handed over to President Uhuru Kenyatta by the Ministry of Tourism and Wildlife.

Kenya’s Tourism and Wildlife Secretary, Najib Balala attributed the increase in revenue in the sector to political stability, improved security situation and growth in the aviation sector.

Further to that, was the withdrawal of travel advisories, visits by foreign dignitaries, international conferences, investor confidence, the open border policy and revitalized marketing efforts.

The report explained that the arrival of international visitors which grew from 1.47 million in 2017 to 2.02 million in 2018, a growth of 37.33 per cent over the previous year.

Concerning domestic bed nights, it grew from 3.64 million in 2017 to 3.97 million in 2018, a growth of 9.03 per cent over the previous year.

Responding, Kenyatta urged on tourism stakeholders in the country to be creative and improve the quality and range of services so as to compete globally.

He pointed out that it will not be useful to do major tourism marketing campaigns if the sector does not offer high-quality services.

“We are operating in a global market and we must invest in improving services in our hotels, at the game and national parks. Today’s tourists have many options and we have to ensure we work hard to attract and retain them” Kenyatta said.